Benefits

Proven, in-demand exercise programs that support older Australians to stay strong and active, backed by expert training, resources, and promotional support.

For over 22 years, Strength for Life has helped thousands of older Australians build strength, improve fitness, and stay independent.

By offering Strength for Life programs, you can grow your business with trusted, evidence-based classes that appeal to a wide range of older clients, including those looking for strength training, seated sessions, aqua fitness, balance support, or gentle movement.
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Helping you grow

Marketing support to build your community.

As a Strength for Life provider, you’re not just running a session. You’re delivering programs that make a real difference. Backed by one of the most trusted brands for older Australians, you’ll have access to tailored marketing and recognised branding to help you reach more people, grow your impact, and support your success.

Many resources are included in your licensing fees, while others are available for purchase to give your program an extra boost.

Included provider support

Build your success with trusted Strength for Life branding and marketing support.

Explore Strength for Life programs and marketing support designed to help you attract more participants and create a lasting impact.

A powerful online presence
  • Dedicated Strength for Life website featuring geo-location search to help new participants find your program easily.
  • Individual provider listings with your address, class timetables, and direct links to your contact details, designed to drive enquiries straight to you.
Health sector engagement
  • Inclusion in Strength for Life’s ongoing outreach campaigns to GPs and allied health professionals. These campaigns are targeted by local Council areas to help build your local referral pathways.
A connected provider network
  • Access to our Strength for Life Facebook community for collaboration, idea-sharing, and peer support, moderated by COTA SA.
  • Regular SFL provider eNewsletters featuring updates, marketing tips, and success stories.
Ready-to-use marketing resources
  • Downloadable Strength for Life logos, posters, flyers, and social media tiles to support your local recruitment efforts.
  • Direct email and phone support from the COTA SA Strength for Life Coordinator to guide your marketing and program promotion.
Ongoing brand promotion
  • Digital advertising campaigns throughout the year to raise awareness and drive traffic to the SFL provider search tool.
  • Dedicated social media channels (Facebook & Instagram) sharing success stories, tips, and program news to inspire your community.
  • Inclusion of Strength for Life updates in COTA SA’s broader eNews and social media channels to expand reach.

Start-up accelerator packages

Perfect for sole traders and small partners who want extra help to start-up fast!

Our start-up accelerator packages offer one-on-one business development and marketing support where you need it most, to get your SFL venture off to a flying start.

Let our start-up experts tailor a cost-effective package for you today.  

Start-up Support  
  • We’ll work with you to tailor a plan to your business goals
  • hold your hand through your first year as an instructor or provider
  • schedule regular check-ins, mentoring and troubleshooting along your journey
SFL Acceleration  
  • We’ll work with you to choose the right SFL program for you and your customers
  • set up classes, get clients, scale groups
  • develop your skills in working with older adults
Partner Matching  
  •  We can match instructors and providers
  • Help you expand by establishing new partnerships

We're here to help you succeed

Whether you’re a fitness centre, community organisation, or health service...

...our marketing support helps you connect with your audience, grow participation, and build your program’s success, all with the confidence of being part of a trusted, recognised brand.
Three older participants weight lifting as a class with a professional instructor.